The Medium Changes, But the Ethical Issues Are the Same
Monday, August 30th, 2010Reverb Communications settled up with the FTC. The marketing company agreed to remove from the Internet all the iTune reviews that appeared to be written by run-of-the-mill app users but that had really been written by its very own employees. Reverb admitted nothing, noting that it could not agree with the FTC on the facts. However, Reverb could have taken a lesson from Hollywood. Fake reviews are nothing new. We have had them for movies. Actress Demi Moore starred in the 1995 movie, The Scarlet Letter, (more…)



