The Wall Street Journal reports that folks are so obsessed with meeting their Fitbit goals for the day that they have developed techniques for meeting their activity level goals without participating in all that nonsensical and taxing exercise. Tape the Fitbit to your hamster’s wheel or tape it to your electric saw and then leave the saw running. The hamster’s motion and the saw’s vibration will get your steps tony level you want.
We chortle at these creative notions for padding our numbers, but we probably do it every day in some way in our jobs. The accounting interpretations that allow us to book revenue that isn’t real. The on-time records at airlines that do not include the regional jet routes. The ratings for television and radio that eliminate viewing during the holidays by calling the shows something different for tw weeks. Our little tricks to make it look as if we are doing better than we are seem silly when we are talking about fitness achieved through hamsters and saws. What exactly is the difference between those self-deceptions and the ones in business? Too many companies are using saws and hamsters to feign performance that is not real.