â€œDeciding to use performance-enhancing substances and methods has nothing to do with the lack of morality. It has to do with normative structure of elite sport, and the athleteâ€™s commitment to his identity as an athlete.â€
Â Jay Coakley, sociologist and author, discussing Lance ArmstrongÂ and theÂ allegationsÂ of steroid use
Ah, but generally shifting norms donâ€™t find us denying our adherence to the norm in lieu of, well, in this case, the laws as well as the regs of the sport.
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