All analysts want that bit of information they can get from management for an edge in the market. Professors Jonathan Milian, Antoinette Smith, and Elio Alfonso now have a study, “Does an Analyst’s Access to Information Vary with the Favorableness of Their Language When Speaking to Management?” documenting that analysts use groveling to flatter management into serving up more info. Hat tip to Jason Zweig at the Wall Street Journal for finding the study and sharing it with the world. Without him, the paper would have been limited to its 58 downloads, well, 59 with the Barometer’s actions.
In a review of 16,000 earnings conference calls from 2003-2013, the professors found that analysts uttered the term “great quarter” 3,000 times. And that praise is not the only phrase used (although it is the only one with a Twitter account named after it:@greatquarter, which is a parody look at what analysts do). In fact, “great quarter” is mild in comparison to “Amazing,” “Incredible,” “Phenomenal,” and “Congratulations.”
Praise and flattery will get you something, and for analysts, it is access. In one-half of the calls, the authors found praise from analysts. Analysts have entered the school of “everyone gets a trophy.” Anything shy of Chapter 11 bankruptcy gets you a thumbs-up from the peanut gallery of analysts.