We have known the answer to, “Would you sell your soul for a Louis Vuitton bag?” for some time. Ongoing raids of luxury stores by looters seizing the luxury brands is not just the sale of a soul. It’s a sale that ends up on TikTok, with great pride and no fear of prosecution.
But, the price of a soul is declining. Dollar Tree reports that their gross margins have shrunk 30.5% so far this year due to theft. Their usual shrinkage rate is 3.5%. Their level of sales is up but theft still takes them into negative category. Dollar Tree and Christian Dior look the same now. There are security guards looming at the doors of both store chains.
Oh, dear prosecutors, where art thou?