Those reviews placed by bots can be detected, and Fakespot, Inc. is the company that offers the service. Fakespot concludes that more than 1/3 of online reviews are fraudulent, meaning that bots placed them or they were made by folks being paid to do reviews. Apple has pulled all of its reviews in response (without explanation). Amazon, Walmart, and Sephora dispute that figure, but all three are taking new steps to crack down on review fakery. Fakespot says that it cannot evaluate Amazon reviews because it does not have access to Amazon’s proprietary data.
The Federal Trade Commission (FTC) is also cracking down on fake reviews. Sephora got nabbed already.
Without the analytics, one researcher offers a simple test: When you see a product with all favorable reviews, be skeptical. As he noted, “It’s impossible to have that many people happy.” Well said. Suzanne Kapner, “Giant Online Retailers Pressed To Curb Fake Five-Star Reviews,” Wall Street Journal, November 29, 2019, p. A1.
Can the reviews.