Oh, that College Board! Oh, those test scores! Oh, those colleges and universities! They are gaming the system.
The College Board rakes in the dough by charging students to take PSAT, SAT, and AP tests. Then the College Board sells test data to colleges and universities. The colleges and universities then take then send out letters to high school students that seem to be recruiting letters. Most of the students apply and most are rejected. However, the colleges and universities thereby get their rejection rates up, thereby giving the appearance of an elite institution. The number admitted has remained the same, but the number rejected has increased almost 300%. Yes, more are applying, but you have a great many crestfallen applicants who believed that they were sought after and assured acceptance.
Well Fargo and their fake accounts have nothing on this scheme to improve those numbers, rankings, and ratings.