Anyone can hop onto Wikipedia — the information site run by a nonprofit organization gets it information from users who post, correct, and footnote. However, North Face found a way, through a Brazilian ad agency, to gets its brand and goods imposed on the site’s photos of majestic and natural wonders. In short, North Face products were featured on people at destination places around the world.
Such posts violated Wikipedia’s rules on self-promotion and the use of the sit for promoting commercial products. Nonetheless, the result was that the company got more Google searches as people searched for North Face clothing and equipment.
The company issued a policy and Wikipedia users and supporters suggested that the North Face make a donation to the nonprofit site. Wikipedia responded by calling the actions a “marketing stunt” that compromised the trust users place in Wikipedia.Trust, once breached, is tough to gain back.