Only Off By 13 Seconds – Principled Morton Thiokol/NASA Engineer Roger Boisjoly Dies

Roger Boisjoly was the engineer employed by Morton Thiokol, the company responsible for making the rocket boosters for the NASA Challenger launches. In January 1986, when NASA was faced with the decision of whether to postpone the launch of the Challenger (the one with teacher Christa McAuliffe aboard) yet a third time. The problem was that Florida was experiencing freezing temperatures, and Mr. Boisjoly had been studying the effect of freezing temperatures on the o-rings in the boosters. During a teleconference call between Morton Thiokol engineers and NASA, Mr. Boisjoly showed NASA executives photos of the damage cold temperatures did to the boosters and other Challenger shuttles. “How the hell can you ignore that?” was his question to the managers when he showed them the photos from his study. However, a Morton Thiokol general manager asked those resisting the launch to “take off their engineering hats and put on their management hats.”

NASA went ahead with the launch. Mr. Boisjoly and his colleagues calculated that the problem would occur at liftoff, at 24 seconds. However, the Challenger launched and cleared the launch pad tower. Mr. Boisjoly and the others breathed a sigh of relief. However, 13 seconds later, at 37 seconds, the Challenger exploded, killing all of the crew and Ms. McAuliffe.

In subsequent years, Mr. Boisjoly spoke to both engineering and business students about the importance of standing firm and making your case clear. He encouraged them to work to help manager understand why they are so concerned about a particular action proposed by a company or agency. Despite all that he suffered following his firm stand (loss of his job, depression, health issues), Mr. Boisjoly was firm in his conviction that he would still do what he did and say what he said all over again if he were faced with the same or similar situation.

Mr. Boisjoly provided those of us who teach ethics in business and engineering a exemplary model for the key component of ethics: speaking up when you know there is a problem. His impact on students, engineers, and business people is perhaps far wider reaching than he ever realized. Mr. Boisjoly was known as a crackerjack engineer. Add to that description that he was one decent and ethical human being. The only thing he was wrong about in the entire NASA Challenger debate was the time. Not bad to be off by only 13 seconds. RIP.

About mmjdiary

Professor Marianne Jennings is an emeritus professor of legal and ethical studies from the W.P. Carey School of Business at Arizona State University, retiring in 2011 after 35 years of teaching undergraduate and graduate courses in ethics and the legal environment of business. During her tenure at ASU, she served as director of the Joan and David Lincoln Center for Applied Ethics from 1995-1999. In 2006, she was appointed faculty director for the W.P. Carey Executive MBA Program. She has done consulting work for businesses and professional groups including AICPA, Boeing, Dial Corporation, Edward Jones, Mattel, Motorola, CFA Institute, Southern California Edison, the Institute of Internal Auditors, AIMR, DuPont, AES, Blue Cross Blue Shield, Motorola, Hy-Vee Foods, IBM, Bell Helicopter, Amgen, Raytheon, and VIAD. The sixth edition of her textbook, Case Studies in Business Ethics, was published in February 2011. The ninth edition of her textbook, Business: lts Legal, Ethical and Global Environment was published in January 2011. The 23rd edition of her book, Business Law: Principles and Cases, will be published in January 2013. The tenth edition of her book, Real Estate Law, will also be published in January 2013. Her book, A Business Tale: A Story of Ethics, Choices, Success, and a Very Large Rabbit, a fable about business ethics, was chosen by Library Journal in 2004 as its business book of the year. A Business Tale was also a finalist for two other literary awards for 2004. In 2000 her book on corporate governance was published by the New York Times MBA Pocket Series. Her book on long-term success, Building a Business Through Good Times and Bad: Lessons from Fifteen Companies, Each With a Century of Dividends, was published in October 2002 and has been used by Booz, Allen, Hamilton for its work on business longevity. Her latest book, The Seven Signs of Ethical Collapse was published by St. Martin’s Press in July 2006 and has been a finalist for two book awards. Her weekly columns are syndicated around the country, and her work has appeared in the Wall Street Journal, the Chicago Tribune, the New York Times, Washington Post, and the Reader's Digest. A collection of her essays, Nobody Fixes Real Carrot Sticks Anymore, first published in 1994 is still being published. She has been a commentator on business issues on All Things Considered for National Public Radio. She has served on four boards of directors, including Arizona Public Service (1987-2000), Zealous Capital Corporation, and the Center for Children with Chronic Illness and Disability at the University of Minnesota. She was appointed to the board of advisors for the Institute of Nuclear Power Operators in 2004 and served on the board of trustees for Think Arizona, a public policy think tank. She has appeared on CNBC, CBS This Morning, the Today Show, and CBS Evening News. In 2010 she was named one of the Top 100 Thought Leaders in Business Ethics by Trust Across America. Her books have been translated into four different languages. She received the British Emerald award for authoring one of their top 50 articles in management publications, chosen from over 15,000 articles. Personal: Married since 1976 to Terry H. Jennings, Maricopa County Attorney’s Office Deputy County Attorney; five children: Sarah, Sam, and John, and the late Claire and Hannah Jennings.
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